This recent report from the public radio show On The Media tells about a project to use a functional MRI--that is, a live brain scan--to figure out what people respond to in a movie faster and more accurately than a focus group. Listen to it here (use the slider to skip through the first 28 seconds of promotional and underwriting announcements):
Great way to insure that we only see things we already like and are never ever surprised by anything new and startling created by a genuine artist! Thank you Hollywood!
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